This post has been submitted by Yaro Starak from two of my daily reads – Entrepreneur’s Journey and Small Business Branding. He’s also working on a new site at Blog Traffic King. I’ve asked Yaro to write an introduction to finding readers for a blog – something which I’ll write more on also in the days ahead.

In every bloggers life comes a special day – the day they first launch a new blog. Now unless you went out and purchased someone else’s blog chances are your blog launched with only one very loyal reader – you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best mate about your new blog but that’s about as far you went when it comes to finding readers.

Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.

It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called “traction”, which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.

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I’ve come across possibly hundreds of articles from prominent sites around the web that tackle the 10, 15, or 101 reasons your blog isn’t getting the traffic it deserves. But the interesting thing is that none of the ones I’ve found mention the real reason, the core reason, as to why no one is reading your blog.
This isn’t a stretch, in fact, we all know it. It’s not even something that we’re oblivious to. In fact, it’s obvious but we tend to forget it often.
The simple reason is entitlement. Let me explain.

 

Your mom is the only one reading your posts

That’s great. I’m glad she thinks you’re awesome. I mean, my mom reads mine and she thinks I’m awesome. At least, I think so. But that’s a problem.
It would be perfectly okay with me if it were her plus, say, 400 other people every day. But that’s not the case. So how do we fix it?
It’s a mindset thing.

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